Services

Blogging for your Business

Fact: Google gets bored staring at static websites.
Q. What maintains its interest in your brand?
A. Unique, frequently updated content.

Done right, a business blog with watertight SEO (Search Engine Optimisation) places it in pole position against its competitors. Business blogging increases visitors to your website. Why are website visitors important? Because people increase brand awareness and convert to leads and sales.

How it works

  • Step 1

    It’s time to tone up.
    Contact me and we’ll talk extensively about your business. I’ll immerse myself in your brand and gauge the language and tone of your business. This will inform all my written communications with your customers and allow me to speak really effectively as the voice of your brand.  We’ll also establish how many blog posts you’d like per month. Your level of input is completely up to you: either tell me what subjects you want covered, or I can independently develop a content schedule from scratch. If there are specific keywords and phrases that you’d like me to feature, just let me know.

  • Step 2

    I’ll write.
    Your blog posts will be engaging, well researched and aligned completely with the unique tone of your business. They’ll be accompanied by beautifully edited images that will give your content extra sparkle.

  • Step 3

    You’ll review.
    I’ll submit my initial draft online and you can request any necessary edits before the final sign-off.

  • Step 4

    I’ll nurture your creative content and upload it.
    Once approved, I’ll do all the online publishing on your blog. Each post of 400-800 words will be uploaded and fully optimised for SEO (Search Engine Optimisation) prior to going live online (so Google will fall in love with it, basically). This includes applying Meta tags and descriptions.

  • Step 5

    I love sharing.
    If I’m also in charge of managing your social media platforms, I’ll design the content marketing that promotes your blog post online via Twitter, Facebook, Pinterest, LinkedIn, Google+.

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Social Media Management

Websites, blogs and social media platforms aren’t going anywhere. For all businesses, having an online presence is a necessity, in both the present and the future.

Developing your business’ brand identity across different social media platforms is advertising. Free advertising. It’s an opportunity to tell your brand’s story and shout about its success.

How it works

I’ll immerse myself fully in your business; learn quickly what you want to project to your customers and speak as the voice of your brand, through carefully considered, engaging content.

  • Social Media Management London
    Step 1

    With social media, one size never suits all. You get in touch. We’ll have a consultation. 
    Some businesses thrive with prettiness on Pinterest. Others are naturally designated drivers of influence on Twitter and LinkedIn. Whatever your business area, I’ll design a content strategy which will use social media platforms that are targeting the right consumers and are best suited to developing interest in your products and services.

  • Social Media Manager
    Step 2

    I’ll start from scratch or have fun with a facelift. 
    If necessary, I’ll do a social media makeover on each of your agreed platforms. This will include images, text and profile enhancements in accordance with your branding. If we’re starting from scratch, I’ll set up your business accounts, personalise them and brand them fully in line with your company logo and colour scheme. I’ll write you a profile and then get cracking on the content.

  • Social Media Management
    Step 3

    It’s a complete care package for your business. I’ll post or update online content daily, find followers, follow accounts, join the conversation with other online users and respond to posts on behalf of your business.

  • Social Media Marketing London
    Step 4

    Timing is everything. 
    It’s not just about the quality of what I’m saying on your behalf, it’s also when I’m delivering it. When it comes to social media, I’m a complete clock-watcher. I use analytics to keep me informed of what’s working and monitor the effectiveness of your social content around the clock. I review the results and adjust my approach accordingly, ensuring that your brand is reaching the right people at the right time.

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Copywriting

I write Website Copy & Digital Content, Press releases, Email Marketing, Curricula Vitae, Electronic Books, Printed Books, Promotional Leaflets, Brochures, Industry Award Applications and Articles (for Newspaper/Magazine/Journal – Print & Online).

How it works

  • Step 1

    Contact me.
    Get in touch with some details of the written work you’d like.

  • Step 2

    I’ll reply with a few questions of my own and then provide you with a quote.

    I send all prospective clients a copy briefing document. Once it’s returned to me, I’ll tell you how much time I’d need to complete your project and provide you with an inclusive quotation. I’ll respond to your completed copy brief as fast as possible and always within 48 hours (Monday-Friday).
  • Step 3

    Once contracts are signed, 50% of my fee is payable upfront. Once this is received, I’ll start to write. 
    I’ll produce engaging copy that effectively targets your consumers and observes specific requests for the inclusion of key words and phrases, especially relevant for digital content writing where SEO (Search Engine Optimisation) is an important focus.

  • Step 4

    My pet hate is hidden charges, so I’m never going to be inflicting them on you. 
    My quotes are completely inclusive of the whole research and writing process. This includes all meetings (face to face or on the phone/via Skype), and my research. Editing is unlimited; it continues until you’re happy to sign the project off. Post payment, if you’ve had a rethink and want a small aspect of your project re-worked, you have a cooling-off period of 7 days in which you are welcome to request changes.

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Creative Content Consultancy

Are you a business owner who has great ideas, is keen on managing your blogging and social media but in need of a clear online content marketing strategy?

If you’re keen on writing, creatively minded and not wanting to outsource, my content consultancy is for you.

How it works

  • Step 1

    Choose up to 3 platforms you’d like consultancy advice on. 
    As well as Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google +, this can also include your business blog and e-newsletter marketing.

    Provide me with the live links for these so I can take a look and prepare some extensive notes (maybe a thesis) on suggested new routes to your brand’s success.

  • quick test
    Step 2

    We’ll meet. (A venue where they serve coffee is always a winner).
    Essentially, this will be in a mutually convenient, quiet-ish location with wi-fi. For three hours we’ll design your brand’s content strategy. You’ll receive extensive guidance on every platform you’ve requested in advance and we’ll formulate a focused plan of attack for the future.

  • Step 3

    I don’t do generic. 
    Everything about my content consultancy is tailored specifically to your particular business. Book me for a session and you’ll walk away with a carefully constructed content marketing plan that will help your brand reach its potential. Follow my hints and time-saving tips and you’ll have the toolbox to create compelling content which enhances your brand’s online profile, whatever your selected social platforms.

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Content Marketing Packages

Are you realising the potential of business blogging/tweeting/posting/pinning/promoting PR? 

Is your current digital marketing strategy promoting your brand as much as your business really deserves?

Outsource ALL your digital & print marketing – including your brand’s PR.

My content packages take complete care of your business marketing, 24/5. Daily coverage grows your business profile, converting new leads into sales.

 

How it works

  • Social Media Marketing
    Step 1

    Contact me and we’ll talk about your business.
    I’ll identify the tone of your brand, discuss any existing marketing strategy and how best to develop your profile. We’ll establish how many business blog posts you’d like per month, the social media platforms I’ll be managing, plus details of your existing PR for online and print media. Your level of input is completely up to you: either tell me what subjects you want covered in your marketing, or I can independently develop a monthly content schedule from scratch. 

  • Step 2

    I’ll deliver a quote.
    I’ll write a proposal as fast as possible and deliver it by an agreed date (Monday-Friday).

  • Step 3

    Once terms are agreed, you’ll sign a contract.*
    My daily content marketing packages benefit your business by offering continuous brand exposure.

    There’s a great value content marketing option for every business – however big or small.

    *Packages are based on a minimum agreement of 6 months. Clients pay at the start of each month, in advance, throughout the term.

  • Social Media Manager London
    Step 4

    Benefit from enhanced brand awareness.
    Business Blogging and Social Media Management make the best of your business online. My included Copywriting ‘extras’ also give you scope to promote your brand in print, as well as via digital marketing.

    Together, we’ll review your marketing strategy every three months. This ensures that your business’ development is fully supported at every stage.

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