Familiar with Facebook? Is your business getting stuck into other social media platforms, such as Instagram and Pinterest? Taking the first leap into the social media whirlpool can be a bit scary – especially if it’s something you aren’t used to and you’re using it to represent your business online.
Even though all professionals and businesses should be on LinkedIn for networking purposes, it isn’t a time-consuming social medial platform. Thankfully you only need to check-in occasionally, instead, focus on the platforms that will generate both business and interest, such as…
Great for those in female-focused businesses, such as fashion, design, jewellery, travel and photography. Users of Pinterest are predominantly women and 70% of them say they use the site to help them decide what to buy.
This is the social media site that everyone is on – but there are ways to get noticed. Firstly, short posts with photos generate a lot more interest than long text. Posting on Thursdays and Fridays attracts more attention, and asking a question doubles the amount of interest a post receives.
News, marketing and sports businesses do well because they can provide the ‘in-the-moment’ posts that are great for Twitter. If you can be the go-to source for developments in your sector, this will generate interest in your brand.
Great for image-friendly businesses including fashion, luxury brands, food, retail and restaurants. Users are predominantly in the 18-29 age group so anyone wanting to target that audience should post items at evenings and weekends.
You may feel that you don’t have the time, or resources, to maintain your business presence on every available social media site. The best thing to do is decide which social media platforms pair up best with your business. When you have done this, concentrate on presenting yourself well on them so that you can engage effectively with your audience.