Marketing an International Event Planning Company
Here's what the project involved
I started working with the ISWD team in February 2014. The company was at a crossroads; its success had outgrown its original status as a start up. With expansion into the international events market beckoning, the company needed a fresh strategy and time especially dedicated to its content marketing. It proved a natural progression for me to take over the helm of marketing a luxury weddings and events brand; the lifestyle sector has long been my area of expertise as a copywriter and content marketer.
I am responsible for all aspects of this luxury brand’s business blogging, as well as their social media presence across Twitter and Pinterest. I work with their in-house team to create relevant, shareable content for digital and print media.
The company is highly regarded as a specialist in the events sector. A big part of working with this luxury brand is managing their PR requests; I write and pitch articles for consumer and B2B publications that appear in both digital and printed media. I provide ‘real time’ social media coverage during industry events, documenting and supporting this luxury brand’s involvement. The company’s expanding digital profile is evident; analytics revealed a 469.77% increase in social source value within the first three months.
What the client had to say...
As a start-up, I always had plenty of time to undertake all my own marketing – I had even quite enjoyed it! But with the business growing nicely, I naturally have to spend more time working for my clients! Keeping up with all the marketing activities I had undertaken before was becoming a real burden – they frequently fell to the bottom of the pile or got left undone as a result.
I was so thrilled to have Lucy come on board. First we worked together to make sure that my existing marketing strategy was right for where I want to take the business. Lucy also made some fantastic suggestions for pushing things even further forward.
Outsourcing the day-to-day running of my main marketing activities means I can focus on the bigger picture – which sounds like such a cliché but it is absolutely true. I can enjoy picking topics for discussion and setting schedules to suit what is going on with the business, leaving Lucy to implement the ideas.
Ultimately, I have the final say of course, but it is very rare that I have to amend anything in Lucy’s drafts. She fully understands my brand and knows how to communicate with my target audience. I think it is vital to work with someone who genuinely shares the passion and love you have for your business and that person is definitely Lucy – I feel really at ease leaving her to it!