When willpower is trumped by a marketing strategy

This Christmas I’ve fallen for a penguin, drowned in festive punch (yes, Heston, I’m looking at you) and devoured more wheels of Camembert than the Eurostar would actually need to transport me to the Normandy region.

What’s to blame – apart from my lack of willpower? Truth is, although I design marketing strategy…I’m still a sucker for a brilliantly creative vaguely persuasive marketing campaign. This year, I got well and truly owned by the power of Christmas marketing. My willpower got trumped by insatiable, raw desire…for festive food, sheepskin throws, and the ‘need’ for yet another new winter coat.

With the new year beckoning, I topped off my seasonal spending with the ultimate in clichéd sales purchases: workout wear.

I’ve been needing a new pair training shoes for a while. Online sales have given me the perfect opportunity; I managed a bargain buy of just £38.49 over on sportshoes.com. The Nike Air Sculpt TR Women’s Training Shoes are a low profile running shoe, giving natural comfort with a one-piece upper that gives the wearer a seamless feel. This pair ticks every box: they’re lightweight, have excellent grip and come in a less-than-discreet colour (their enhanced visibility will hopefully keep them firmly on the treadmill, rather than lurking in the depths of my wardrobe…)

The other thing I’m banking on helping me fight (significant) festive flab this January? I present to you: fashion. It takes quite a lot to prise me away from my trusty (black) workout gear. But…I spotted a snazzy pattern, fell in love with the concept of change (the impending new year often does that to me) and decided to bite the bullet on a new body shaper legging.

When willpower is trumped by a marketing strategy - Lucy LettersmithSo, what’s the big deal with Fabletics? Simply, again I’ve been seduced by their marketing strategy. Well, kind of. To be honest, the jury’s out with me at the moment; I’ve heard many contrasting reports on this company. I am really hoping to be pleasantly surprised by the quality of the Fabletics products. As far as I can see, negative reviews of Fabletics largely centre around the company’s lack of transparency in the sign-up process to its ongoing monthly ‘VIP’ membership fee. All over the web, Fabletics pull new customers in with potential offers of complete gym outfits from £22. In reality, unless you’re going to commit to the ‘VIP’ route (a £44 per month membership), a new pair of leggings in Heather Grey Taos Print, cost £54. For this price, I am hoping that Fabletics create Carling-standard leggings. The promise is of smooth, chafe-resistant design, a convenient hidden pocket, moisture wicking, plus four-way stretch (for which my thighs will be eternally grateful). I’ll report back on my new leggings as soon as they arrive when I look passable enough in them to be photographed for the blog. Until then, anyone else keen to share their +/- experiences as a Fabletics customer?

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2 Comments

Megan

I’m so curious about the quality of the garments! I really want to try them but I’m terrified of bending over in a barre class and everyone seeing my white cheeks or bright green thongs. 😐 What do you think of your leggings? Are they thick enough to keep everything concealed?

-Megan

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Lucy Lettersmith

Hi Megan, firstly sorry for the delay in getting back to you – it took a while for my order to arrive..! I have to say that the leggings are a great fit and certainly thick enough – so don’t worry about over-exposure! I would probably equate them in quality to a pair I have from Sweaty Betty so they’re certainly not a disappointment. As long as you can overlook the issue of the monthly sign-up that seems to be causing people a lot of problems, the standard of Fabletics clothing is really good. I feel nice and streamlined in mine – they’ve got a great slim fit feeling!

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