Looking to outsource social media for your business? To hire a best-fit social media manager, start your search close to home. In short, ask your peers.
Fact is, people like to use a product or service that’s been endorsed by someone they trust. It’s a great way to ensure you’re hiring someone who’ll be a great fit for your business. (It works both ways too; over 80% of my business is via client recommendations. Generally it’s a winner; nice people = great clients – and they tend to hang out together in the same circles!)
Owners of small to medium businesses understand how outsourcing works, and that freelance contractors regularly maintain more than one client. As such, (unless they’re your closest competitors!) many business owners will actually recommend the best of the best to you, knowing you will return the favour in some way when the time comes.
If the ‘endorsement’ route for hiring a best-fit social media manager is proving a dead-end, you can also put the word out—and specifically ask for recommendations:
At local business organisation meetings.
Within niche-specific forums or membership sites you belong to.
Within closed Facebook business groups you belong to.
From your business coach or mentor.
Failing this, spend some time researching possible candidates on Google. (Hint: Look for websites rather than people).
A social media management website can allow you to check out criteria without the need for initial contact first. You can check out rate cards, look at portfolios to see if that person or company is a good fit, and read—and check out—testimonials.
When you are finally ready to contact that person or company, you will have a clear picture of what to expect and how much to budget monthly.
Social media management companies abound online—and fit almost every budget and company size. If you are going to go with a company that specialises strictly in social media, you will want to match the size of your budget, company and goals to the scope offered by the social media management company. (For example, if you’ve only just been in business a couple of years and you typically make about four thousand pounds a month, you can pretty much bet that a company who charges a flat fee of three thousand a month is too much fire-power for the way you operate: they are looking for larger celebrity marketers or bigger brands.)
In order to hire a best-fit social media manager, look for a goal-oriented approach when you’re interviewing. If your candidate talks about nothing but traffic, traffic, traffic (or engagement, engagement, engagement), then keep looking: Traffic is just one part of what a social media manager’s role involves.
If he/she talks about goals, sit up and pay attention. You may have a winner!
Remember, this person is going to be your voice on social media—so make sure he/she understands what you are all about to your followers and subscribers.